A lot of people have been waiting for a new Apple TV box and online video streaming service, but we’re not going to see that today. It’s looking more likely that Apple will show that off later this year or even next year.
Another big piece of news we’re expecting today is a new music streaming service from Apple’s recent Beats acquisition. The company bought the music and headphone company last year for $3 billion, and so far, we haven’t heard much about Apple’s plans for Beats. That should change today.
James just shared a shot of Tim Cook, Eddy Cue and Phil Schiller -- three of Apple's top execs (CEO, head of iTunes and head of marketing, respectively)
JP signing in! Finally up and running.
@Mr.Y: don't know about Apple TV services...just that it looks like a lot of people are still working out how those deals and packages work. And for Beats, I'd expect a lot tighter integration with iOS 9, and all parts of Apple. And non-deletable. :(
Apple’s keynote typically lasts two hours. Since this is a presentation geared to developers, we’re mostly expecting to hear about software today. Apple will detail updates to its iOS mobile operating system, its Mac OS X computer software and the operating system running on the Apple Watch, the company’s first new device since 2010’s iPad.
Apple is one of the few companies that makes its own hardware and software, something that has given it an advantage over rivals in the past. It's vital for Apple to keep updating its software and add new services that keep users in its ecosystem as its competitors, such as Microsoft, take a page from Apple’s playbook.
Craig Federighi is here now. He's senior vice president of software engineering at Apple. Federighi is seen as a rising star at Apple, and he oversees both iOS and Mac OS X software. He took on the role in late 2012 after Cook fired iOS head Scott Forstall following Apple’s Maps fiasco. Federighi dominated WWDC this year, spending more time on stage than everyone else, combined. He always wears a bright blue shirt and once jokingly referred to himself -- in a nod to his silver hair -- as “Hair Force One.”
Apple and Google are really the only names that matter in mobile operating systems at this point. Microsoft's Windows Phone is a tiny part of the market
As I type on a small 11-inch laptop I realize that maybe my next laptop should also be small...if I go to lots of events like these.
It's nice and cool in the auditorium right now. Apple has the stage set up as it usually does. All that's on stage right now is 3 iMacs. The walls are all black, and there's just a white Apple logo illuminated on the screen on the stage. I wasn't at Google I/O, but I think this is a lot more low key than the setup for that event.
My WiFi is barely hanging on right now. I tried to open the CNET homepage but couldn't load it. Fingers crossed I can stay connected through this!
Apple Watch: "please rise for the beginning of the keynote."
We should all stand when Apple Watch asks us to stand, today.