"One single app on your iPhone. Apple Music is three things. A revolutionary music service curated by the leading music experts we help handpick."
"One place, one complete thought around music," says Trent Reznor in the video
"For fans, tried to create a complete experience."
"At the heart of Apple Music is Connect where artistst can share with fans like never before."
"Really any way an artist chooses to express themselves."
"recommendations, all that great and breaking in music right now. Apple's first 24/7 radio. Beats One."
"One Apple Music, all the ways you love music can now live together."
"There needs to be a place where music can be treated less like digital bits and more like the art it is," voiceover says in the video
"From that, I'm standing here today, so proud of everyone who's worked so hard. I'm going to introduce you to Apple Music."
"So I reached out to Tim Cook and Eddy Cue, and I said guys, can we build a bigger and better ecosystem with the elegance and simplicity only Apple can do. one complete thought around music."
"Now 2015, music industry is a fragmented mess. If you want to stream music, you can go over here. If you want to stream some video, you can check some of these places out. If you want to follow some artists, there's more confusion for that."
"Technology and art can work together, at least at Apple."
"The ads are really, these guys really do think different. They can help move culture the same way art moves culture."
"I go up to Apple and see something brilliant and groundbreaking. A simple way to buy music online, iTunes."
"I'm here because in 2003, the record industry was a ball of confusion. We had Napster. We had BitTorrent. This giant invader from the north, technology."
Iovine joined Apple through the $3B Beats acquisition last year
"Please join me in welcoming Jimmy Iovine."
"He's worked with amazing artists from Bruce Springsteen ..."
Just Apple Music. Continuing "Apple ___" theme
"I know you're going to love it. It will change the way you experience music forever."
"Today we're annoucning Apple Music, the next chapter in music."
Of course lots of images of people listening on iPhones.
We're seeing images of people listening to music in their car, records, etc.
"We've made a great video about the history of music. I'd like to play it for you this morning."
"Music is such an important part of our lives and our culture. we've had a long relationship with music at Apple. rich history of change."
"I'd like to tell you about something we've been working really hard on and something we are super excited about. we love music."
(this will be streaming music)
"before we close this morning, we do have one more thing."