Cook says over 1.5 million books on the iBookstore.
And customers have downloaded more than 400 million books since the store opened.
Cook: Apple now has more than 1.5 million books in iBooks store. Customers have downloaded 400 million of them.
Cook going over some new features like reading in sepia or night mode. Cook says new version today.
New option called "continuous scrolling," lets you flick through a book like you would a story in the browser.
New version of iBooks has continuous scrolling...no pages! Instapapery.
Cook: New iBooks update. Includes continuous scrolling (so you don't have to swipe to turn pages). Includes new sharing options for Facebook and Twitter.
Also integrated with iCloud so you can carry over reading on a device (though the app already did that). New: lets you share a passage by twitter or e-mail.
Other new features: new fonts and languages like Korean and Japanese, the latter of which will put books in the other direction from left to right page turns. Update is available free, today.
New iBooks app available today as free download.
And we're done with iBooks. That was quick. Onto the Mac, with Cook pointing out growth of Mac vs. PC market.
Cook: Mac grew 15% in most recent quarter, compared to 2% for industry. Outgrown industry for 6 straight years.
I saw CNET up on that slide.
Cook pointing to Mac as number one desktop and notebooks in the U.S. "We're really pleased with all the momentum with the Mac. But we are not standing still. We're going to continue innovating with the Mac, and we've got some really great stuff to show you this morning."
Cook: We're pleased with all the momentum with the Mac. But we're not standing still. Got some great stuff to show you this morning.
Seems like Mac is indeed the front and center focus today.
So up to show us that is Apple marketing chief Phil Schiller.
Phil Schiller is heading on stage to talk Mac.
"Today is a very big day for the Mac." Schiller says. Up first, the MacBook.
There will indeed be a MacBook.
Schiller doing a quick recap of the MacBook Pro with Retina Display, running down various press quotes talking up the 15-inch model the company put out in June. Even so, the best selling MacBook is the 13-inch Pro.
Schiller: Best selling notebook, bestlling Mac is 13-inch Macbook Pro
Hmm...13-inch MacBook Pro the top-sellng Mac.
Schiller says people like the power and the small size. But the company's going to replace it with a new 13-inch MacBook Pro...
There it is...13-inch MacBook Pro. Real. I was waiting for this one.
Power Nap is intriguing. It only works with a few MacBooks, currently. The 13-inch Retina Pro has it. Downloads, etc while sleeping.
New Macbook Pro gets core i5 or i7 processors. Price starts at $1700
Starts at 2.5Ghz dual-core i5 for $1,699. w/8GB RAM and 128GB of memory.
