And yes, even taking pictures holding up a giant tablet.
Cook's going to roll a video for us to show us interesting or noteworthy things people are doing with iPads, like fixing windmills, and harvesting crops, speed skating, and olympic diving.
Tim is really teasing this one out. Who's ready for a new iPad already?
Now up to 475,000 iPad apps on the App Store. "Not this stretched out smartphone app our competitors are doing ... nobody else is close to this."
These are all arguments the company's made before to Wall Street, at least. Pushing it hard now on the press.
And it's the number one in customer satisfaction, he adds.
Tim again going back to the usage stat again. "This is what is important to us."
Cook going into a talk about how you can't just look at sales numbers -- esp. from competitors -- the iPad's used four times more than those devices, Cook says (citing data from somewhere)
"This is an incredible number," Cook says.
Earlier this month, Apple sold its 170M iPad.
Cook going over the birth of the iPad, and some of the early criticism -- including whether it would compete with netbooks "Who remember Netbooks?" Cook quips.
Conspiracy theorists are trying to look up the sleeves of Tim Cook for mysterious devices... I'm not convinced.
These are incredibly rich apps, Cook says. "We are turning the industry on its ear," he adds about changing all its software over to free.
Cook back on stage, hopefully to turn us to tabletville.
"Today is the biggest day ever for apps."
That's it for apps, and Cue's out.
Wow, free iLife too? So the OS is free, the productivity suite is free... that's certainly bad news for Microsoft.
And all are available today.
Cue back up solo, taking cracks at Microsoft's Office 365. So all these apps are going to be free for any new Mac or iOS device buyer.
"You can even collaborate with a friend who's stuck on a PC," says Cue.
And they're done editing the doc together. No word on how many people can be in a doc, or how competing changes are handled, etc.
Eddy's third-grade stage name was "Cue Ball" apparently. Okay, then.
Rosner's editing the doc he just made in iWork for iCloud (beta) and Cue hops on to make some changes. They're each making these and they're showing up in real-time.
Collaboration is a hugely powerful feature of the competition and one that will surely be well-received here.
New today to iWork for iCloud is online collaboration, something to better compete with Google, Microsoft, et al.
Rosner talking up the new sharing feature which lets you share documents through Apple's iWork Beta service online.
